EVALUATING THE EFFECTIVENESS OF ESP SYLLABI FOR BUSINESS GRADUATES: A CASE STUDY AT IBA, UNIVERSITY OF THE PUNJAB (2024)

Abstract

English for Specific Purposes (ESP) aims to address the linguistic needs of learners within their academic and professional contexts. This study evaluates the effectiveness of the 2024 ESP syllabus for business students at the Institute of Business Administration, University of the Punjab, Lahore. Using a mixed-methods approach, it examines student and teacher perceptions, skill development, and curriculum design. Results reveal a disconnect between learner needs and course delivery, with reading and vocabulary identified as key areas requiring improvement, while speaking and comprehension skills showed moderate proficiency. The study recommends task-based learning, needs-based curriculum reform, and the use of formative assessment rubrics to enhance syllabus effectiveness