THE IMPACT OF ASMR VIDEOS ON ANXIETY LEVELS IN UNIVERSITY STUDENTS

Abstract

Autonomous Sensory Meridian Response (ASMR) is a sensory phenomenon marked by tingling sensations triggered by specific auditory or visual stimuli, such as whispering and tapping. This study examines the potential of ASMR videos to reduce anxiety among university students, a group often affected by academic stress and life transitions. Using a quantitative, cross-sectional design, data were collected from 150 students (aged 18–25) through structured questionnaires. Statistical analyses—including correlation, regression, and ANOVA—revealed a strong negative correlation between ASMR video engagement and anxiety levels (r = 0.852, p < .01). Gender-based analysis showed that females (r = 0.884) reported greater anxiety reduction than males (r = 0.828). Whispering and tapping were identified as the most effective triggers, while visual preferences varied by culture. The findings suggest that ASMR videos may serve as a cost-effective, accessible non-pharmacological intervention for anxiety management in university populations. Future research should explore long-term effects, expand demographic scope, and incorporate objective physiological measures.