IMPACT OF GREEN SUPPLY CHAIN AND PERFORMANCE METRICS ON OVERALL BUSINESS PERFORMANCE

Abstract

Green Supply Chain Management (GSCM) is gaining traction in developing countries like Pakistan due to its environmental and economic benefits. This study examines the impact of GSCM on environmental performance (EP), operational performance (OP), market performance (MP), and overall business performance in Pakistan’s manufacturing sector. Data were collected via structured questionnaires from 101 supply chain professionals and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that while GSCM positively influences EP, OP, and MP, its direct impact on overall business performance is not statistically significant. However, improvements in EP, OP, and MP can enhance business outcomes indirectly. The study contributes to the understanding of GSCM’s role in performance improvement and offers practical and policy insights for firms seeking sustainable supply chain strategies in developing economies.